When it comes to choosing a TV in 2025, consumers have become significantly more discerning. They demand picture quality, cutting-edge technology, seamless integration, and unbeatable value for money. We’ve analysed the best brands on the market – Samsung, Xiaomi, LG, and Sony and compared them with TCL.
Television technology has transformed rapidly, making it crucial for buyers to stay informed about which brands truly deliver on their promises. As TVs become smarter and viewing standards higher, factors like sustainability, screen durability, and compatibility with various ecosystems have become increasingly relevant.
Amidst this shifting landscape, brands need more than just excellent picture quality to stand out. They must also provide exceptional consumer value, comprehensive features, and superior user experiences.
1. Samsung: Premium Innovation and Quality
Samsung continues to be a major player, consistently raising the bar in TV technology. In 2025, Samsung’s Neo QLED TVs dominate premium segments, particularly for vibrant colours, superior brightness, and robust AI upscaling technology. Ideal for brightly lit rooms, the Neo QLED series ensures exceptional viewing clarity irrespective of ambient lighting.
Samsung’s proprietary Quantum Matrix Technology provides precise control over Mini LEDs, allowing detailed contrast and minimal blooming effects. However, the premium nature of Samsung’s offerings often translates to higher pricing, which may deter budget-conscious consumers despite the exceptional technology provided.
2. TCL: Exceptional Value and Advanced Features
TCL has risen to prominence with its remarkable technology and affordability. The brand offers Quantum Dot (QD) Mini LED technology that significantly enhances brightness, colour accuracy, and contrast. Available in various sizes from 55 to 75 inches, it offers choices suitable for various room sizes and viewing preferences.
TVs from TCL feature a Premium QD Mini LED display with HDR, Quantum Dot colour (1.07 billion colours), 144Hz refresh rate, and local dimming. It boasts 2.1 channel Onkyo audio with Dolby Atmos and DTS Virtual:X (2x10W + 20W subwoofer). Running on Google TV with WiFi 5 and Bluetooth 5.4, it also includes IMAX Enhanced, Dolby Vision IQ, HDR10+. Gaming features include HDMI 2.1, VRR (48-288Hz), and FreeSync Premium Pro. Priced competitively TCL offers substantial value.
3. LG: OLED Mastery and Stunning Designs
LG has maintained a strong position in the market through consistent innovation in OLED technology. The latest OLED models, notably the sleek G-series, continue to impress viewers in 2025 with their infinite contrast ratios and nearly perfect black levels. These TVs are especially suitable for movie enthusiasts who value true-to-life colour reproduction and impeccable image clarity.
However, OLED technology inherently has lower peak brightness compared to newer technologies like Mini LED. This limitation can slightly impact viewing experiences in well-lit spaces. Despite this, LG remains a popular choice for consumers prioritising cinema-grade visuals and elegant aesthetics.
4. Sony: Cinematic Excellence with Bravia XR
Sony remains synonymous with cinematic quality, maintaining its appeal among consumers who seek premium image and audio performance. In 2025, Sony’s Bravia XR series impressively combines cognitive intelligence with picture processing to deliver superior image detail, depth, and realism. Their innovative Acoustic Surface Audio further enhances viewing by delivering sound directly from the screen.
While Sony excels in picture processing and audio integration, its products typically command premium prices. Budget-minded buyers often find equally capable alternatives at more competitive prices from other brands, making Sony’s offerings suitable primarily for those who demand high-end cinematic performance.
5. Xiaomi: Smart Integration and Youth Appeal
Xiaomi continues to captivate younger audiences with its Mi TV series, combining affordability, stylish designs, and robust smart TV capabilities. Xiaomi’s strength lies in its smart integration, user-friendly interfaces, and value-driven pricing, making it particularly attractive to first-time buyers and younger tech-savvy demographics.
However, Xiaomi still lags in raw picture quality and advanced display technologies compared to established TV brands. Its focus on affordability and smart features often results in moderate visual performance, limiting appeal for consumers seeking high-end viewing experiences.
In 2025, the competition among TV brands remains fierce, with Samsung, LG, Sony, and Xiaomi all presenting compelling offerings. However, TCL confidently outperforms many rivals, especially considering its perfect balance of price, technology, and performance. Whether for avid cinephiles, casual viewers, or tech enthusiasts, the TCL offers remarkable value, making it our top recommendation among TV brands this year.
Ultimately, as technology evolves, consumer expectations rise accordingly. Brands that listen to their audience, integrating innovation with practical affordability, will lead the future of entertainment. TCL’s impressive advancements prove they have their finger firmly on the pulse, adeptly responding to what modern viewers genuinely want and need—high performance, seamless usability, and excellent value. With this dynamic approach, TCL isn’t just keeping pace with its competitors; it’s setting the standard for the entire industry.
Visit TCL India at https://www.tcl.com/in/en
